La Caña

Logo design for this Premium Liquor Store brand (“La Caña – Bodegón Premium”) from Venezuela. Made with a superior Mediterranean style.

The Process

After understanding what the brand embodied, what the business’s goals were, and what kind of logos competitors and industry leaders had we continued to our mood board and sketches to let all the juices of creativity flow.

The name «La Caña» has two interpretations: one is the fishing rod and the other comes from the typical Venezuelan interpretation for alcoholic beverages. The client intentionally chose the name with that pun that described the style and category of the business perfectly.